Thursday, August 13, 2009

What info would you share with IT Execs?

At the upcoming IT Quarterly Forum, we are hosting a session about social media in government with senior IT execs from industry and government.

Jeffrey Levy at EPA, Michelle Springer at the Library of Congress and I will explore social media questions that face managers and executives everywhere – What’s the big deal? What else is being done? What policy? What next?

There is a lot of ground to cover, so we want to provide information that will be useful after the session. In the spirit of social media, we need your help in creating meaningful handouts for the session.

What type of information would you find useful as an IT leader? For those of us who aren’t in the IT shop, what conversations have helped communicators, web managers and tech shops move ideas forward?

A few ideas we had to get the conversation going:
Social Media Subcouncil links and resources
• Federal Web Managers Council paper on barriers and solutions to Implementing Social Media in Gov
• Negotiated Federal Government Terms of Service Agreements
• What else?

Now it’s your turn. Let us know before August 24th what you think we should include in our social media handout!

Amanda Eamich is the Acting Director of New Media at the U.S. Department of Agriculture.


  1. Well, I figure you should let the IT managers know you have a lot of undiscovered public support, and that we can work together to get the word out.


  2. Would be good to have a spot where folks can go to find vendor information. For example, at Attensity, we have a white paper on how to effectively utilize social media throughout an organization for reporting, response, and content reuse purposes. Would love to be able to share that information.

    VP, Product Marketing

  3. My suggestions on briefing senior execs (IT and otherwise) on social media, based on my experience.
    - The temptation is to structure the briefing around the different types of technology (wikis, blogs, mashups, social networks, social bookmarking, etc.). Resist. Organize more around business use (communications and marketing, program delivery, research and policy development, collaboration with other departments or governments, etc.) Talk about the tools in these business contexts.
    - Don't just talk about opportunities. Talk about risks and how they can be addressed. Remember that risks aren't just project and program risks, but political risks.
    - Senior execs love to see examples of where others have succeeded with the social media we are talking about. Some sort of collection of "best practive models" would probably be a useful resource.
    - Remember that the technologies we tend to talk about as "social media" are no longer new and things move fast. Don't just give them a view of what is here. Also give them a strategic view of what is on the horizon.
    - Happy to share by email presentations I've given to senior IT execs on social media.

  4. Thanks for the great comments! Dltallan, we would love to see your social media presentation.

    Part of this effort is to get the word out together. Too often, IT, Web and public affairs work on parallel tracks. How can we join forces and what information will facilitate greater partnerships?

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